Many of our readers will recall the famous scene where Meg Ryan fakes an orgasm in the classic film “When Harry Met Sally”. The movie was shot in the Katz’s Delicatessen in New York City. And they are very fond of this attachment and continue to market this association with their customers.
Sex sells, right? Coincidentally, Perry recently reviewed a food truck called “Street Tease“.
They have recently filed a lawsuit against the owners of a food truck claiming that the operators are intentionally misleading customers and giving them the impression that they are somehow associated with the deli. The food truck is named “Katz & Dogz”.
The article reads:
The owners of New York City’s iconic Katz’s Delicatessen filed a lawsuit on Wednesday against the operators of local food trucks named Katz & Dogz, claiming the trucks are a blatant attempt to dupe consumers.
Customers are likely to assume that the trucks, which sell the same Jewish-style fare, and the famed deli are somehow affiliated, according to the lawsuit filed in U.S. District Court in Manhattan.
The deli’s owners are seeking an order to bar the trucks from using any name that could easily be confused with Katz’s.
Katz’s, located on Manhattan’s Lower East Side since 1888, is among the city’s best-known eateries.
The truck owner prominently reference the famed “orgasm” on their truck with the following statement emblazoned on their vehicle wrap:
Are you ready for the Reuben Orgasm?
Interestingly, the Katz Deli offered the owner of the truck $7,000 to change its name and it is reported that the truck owner initially agreed before backing out and refusing to sign the deal.
Obviously, we here at New York Street Food are big boosters of the food truck and street food scene throughout the country and internationally. With that said, we must also value and respect the intellectual property and hard work of others.
I do not believe that there is a problem, per se, with the owner of this truck claiming to offer customers a “Reuben Orgasm”. However, when you combine the name, cuisine and reference the “Big-O” it becomes pretty questionable.
What is your take? Do you think the Katz & Dog food truck operator is out of line? Or do you think that famed deli has a legitimate beef (pun intended)?