WALL STREET WINNERS: LA CENSE BEEF TRUCK

truck

It’s Thursday, which means it’s time for Wall Street Winners at lunchtime with our downtown guest reviewer, FiDi Mama of the Money Grub website.  This week, FiDi Mama reviews the La Cense Beef (LCB) Burger Truck.

The LCB truck was around in midtown last summer and into early fall, but then mysteriously disappeared in September, well before the outdoor dining season was over.  Nobody seemed to know what happened to it – until recently, when it just as suddenly appeared on Wall Street.

Without further ado, click through for FiDi Mama’s full review.

“La Cense Beef Truck”

Cuisine: American
Grub: Steakburger and a pickle: $7.50
Delivery: Call 1-800-935-4699 with (undisclosed) minimum order.
open burger
Review: This green-and-blue truck just started parking on Wall Street a week ago. Big sky country meets big finance with an eco sensibility. That’s how I’d market this truck to Hollywood producers. The burger is precooked to well-done and not all that juicy. But it’s not too dry either. It is well-seasoned and the beef flavor is delicious. I’m not a big fan of grass-fed beef. To my palate, it’s too dense. The sauteed onions and soft bun were a nice contrast to the density however. My husband would love this. And HD kept asking for more.

Don’t be fooled by the small silver package this burger comes in. It’s a big chunk of meat. Still, I think you should get a freshly cooked burger for seven bucks. But might be a good lunch outlet for bond traders worried about the BP spill. (Small gripe: I ordered a hamburger, but the worker gave me a cheeseburger. I didn’t realize until we were several blocks away. But nice touch placing the cheese on the bottom and the onions on the top.)

wrapped burger

I ordered a pickle for 50 cents. It was way too salty and not cured enough. More like a salty cucumber.

Usually, I’d say beware of trucks with a slick painting job. But this truck is clearly a marketing gimmick for La Cense Beef, which, and I’m guessing here, is trying to become a high-end Omaha Steaks. There’s a pamphlet at the truck window about all the raw meat you can order to cook at home. (La Cense? You’d think America was beyond the mystique of Haagen Daaz and other fake Euro names. )

Rating: 3 pita. I’d go back next week.

NYSF:  This is the third review FiDi Mama of the Money Grub website has done for us.  (Veronica’s Kitchen and the East African Silver Truck were the first and second, respectively.)  How about leaving comments with some feedback.  She’s putting in the work – some feedback for her would be nice.

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