The Benefits of a Food Truck Social Media Strategy & Following

social media for food trucks

Nowadays, social media is probably the best option for promoting any business. It is also the fastest and the most convenient method to get new customers, and it is essential for brand growth. Also, more often than not, famous online celebrities endorse products and services, which boosts sales. These people are influencers, and their engagement with a brand can make it go viral almost instantly. In this post, we’ll discuss the benefits of a Food Truck Social Media Strategy.

Let’s talk a little about security before jumping to social media strategies. Security is crucial these days, as hackers are everywhere. If you’re on the road a lot, like most food trucks, you probably connect to local Wi-Fi networks from time to time, to do your online tasks. For these instances, it’s recommended that you use a VPN to do your online work. What is a VPN? A VPN is a tool that allows you to safely browse the web while looking for inspiration or information about competitors or working on your social media campaign. It’s also a great way to protect your personal information online.

Now let’s discuss the gains you can achieve by implementing a good social media strategy.

8 Benefits of a Food Truck Social Media Strategy:

1. Recognition of the Food Truck

Social media users discover new brands first on social media platforms. Marketing on social media will spread the word about your food truck to the world. Apart from this, it can get customers to your food truck without you having to put in too much effort. Besides, gaining recognition and targeting customers is essential for any business. 

2. Brand Humanization 

Make your food truck trustworthy by sharing real images, footage, and your core values with the world. The food truck business must be shown with a human side to establish connections with potential customers. All food truck business owners need to answer these questions:

  • How are we embracing our brand values?
  • What are the strategies for our customer retention?
  • Do we provide excellent food?
  • Are we providing an experience worth remembering and returning for?

3. Stay Active and Engaging 

Usually, people log into their social media accounts many times a day. So, food brands have a big opportunity to connect with their followers. Business owners should keep their business profiles attractive and engaging by posting pictures of their food.

Indeed, an attractive profile and excellent food make it more likely for social media users to buy the food being advertised. 

food truck social media strategy4. Increase the Traffic of Your Website 

Engaging posts and advertisements are the main ways to increase traffic on your page. Without a doubt, engagement with followers is another fast way for business growth.

Food truck business owners should also update their current locations. This way, their customers know exactly where to get the food.

It should also be noted that making your customers participate in different surveys and social chats will improve the business’s visibility.

5. Generate Leads

This is probably the most important benefit of implementing a good Food Truck Social Media strategy. Social platforms offer convenient ways for loyal customers to show interest regarding the brand and its food items. Food giveaways can also help people to know more about the quality of your food. If your quality and taste are excellent, customers will surely buy from you.

Organizing food giveaways and free tasting sessions while advertising them on social media can help food truck businesses to generate more leads for potential customers and allow for a greater social media following.

6. Collaboration with Influencers

People will get to know about your business and food if bloggers and influencers are talking about them. It is a good way to get more followers on social media. What food truck business owners can do is to invite local influencers to taste their food. If influencers like the food and agree to endorse it in front of their followers, it can result in a huge influx in sales and social media following.

7. Customer Support

Users on social media expect all businesses to be available for communication 24/7. This can be tricky, time-consuming, and costly to do, but it has the potential to deliver mind-boggling results. Being available 24/7 to answer customers and followers can result in a drastic increase in social media following and actual sales.

Food brands that respond to their customers quickly grow more rapidly than others.

8. Keep an Eye on the Competition

It is extremely significant to get the views and reviews of your customers regarding your competitors. Monitoring business competition means that you will know when competitors bring in new items or increase/decrease their prices. If they are running any promotions for their customers, you could do the same, and having more social media following can make the difference. It is always beneficial to have more social media following as compared to competitors.


Follow these tips and implement your Food Truck Social Media Strategy if you want to improve your business! There’s a lot of competition these days. Thus, don’t forget to take advantage of various social media strategies and tools.

Want to read more of our food truck business tips? Check out our article about how to attract more customers to your food truck, or our post about how to use food trucks in event marketing campaigns.