In the restaurant industry, design is everything. The design of your restaurant can make or break the success of your business. As a restaurateur, your establishment’s look and feel can significantly impact customer satisfaction, experience, and visibility.
But with numerous elements to consider when designing a restaurant interior, it often takes serious dedication to know where to begin. Here’s a simple six-step guide to help you create an impressive restaurant design that’ll leave customers dazzled from start to finish:
1. Create A Theme
Your restaurant’s theme should reflect its environment, location, target audience, and value proposition. This way, people will be enticed to check out the restaurant’s interior, ambiance, and menu. They might consider returning to your place with more friends if they like what you offer.
If, for example, you want to open a restaurant near a college campus, it would be better to choose an Italian theme because students love pizza. Meanwhile, it’s advisable to do things sparingly and avoid creating too many menu items. This might confuse your customers about what cuisines you offer. Check out these 10 beautiful theme restaurants in New York.
2. Consider Size And Space
Another thing to consider is the space and size of your dining area. Think about how many tables and chairs you need and the suitable layout for your restaurant. Keep in mind that too many tables and chairs in one area could lead to congestion in the restaurant. Hence, this will make it difficult for your guests to move around swiftly.
For instance, the average square footage of a restaurant is at least 12 square feet of space for each client you seat. So, it’s best to include this consideration when choosing a layout because you want to ensure that customers are comfortable.
3. Select The Right Location
The next step in creating an impressive restaurant design is choosing the correct location. The location needs to be in a safe area and within reasonable driving distance of as many potential customers as possible. This way, you can attract more customers and grow your business.
In addition to size and space, it also helps that your location is accessible. Furthermore, it’s necessary to consider the demographic of the neighborhood or community surrounding your business. Look for highly populated areas with upper-class residents who can afford to spend money in your restaurant.
4. Choose a Restaurant Layout
The layout of your restaurant can significantly impact customer satisfaction and retention rates. Choosing a design that allows customers to move smoothly is essential. It’ll also help your staff members to work efficiently and safely without bumping into or getting in each other’s way.
On the other hand, your restaurant’s color scheme should be vibrant and lively to catch your guests’ attention and make them want to return. Also, you can use splashes of bright colors like red or yellow in your interior design. It’ll help create an energetic ambiance, encouraging people to stay longer than usual in the restaurant.
5. Get Creative With Restaurant Lighting
Getting creative with your lighting is best if you want to set the mood and vibe of your restaurant. This way, you can create an ideal ambiance for customers to feel comfortable and relaxed. You can also use different lights and other decorative elements in your restaurant design.
It also helps to have lights with different colors on different days of the week or even during specific hours of the day. For example, suppose you want to give off an elegant vibe during dinnertime. You can choose cool colors like blue or purple to create a calm ambiance for your restaurant.
6. Invest In Furniture
Once you’ve decided on your layout, it’s time to choose your furniture options. An excellent place to start is by thinking about how you want guests to feel when they walk into your restaurant space. Assess if you want them to feel comfortable or in awe of the design.
One thing to give your restaurant a fantastic look is using quality furniture for chairs and tables. Ensure they can support the weight of your guests and the food without breaking. If you want them to stand out against the white walls of your restaurant, use warm colors such as yellow or red. This will help create an atmosphere where people can relax and feel comfortable.
Design is all a part of the dining experience. However, not every restaurant can afford to splurge on expensive design. Nevertheless, it’s still interesting to see how designers put their spin on creating a unique brand identity for the restaurant.
With these six steps, you can develop an impressive restaurant design to help you stand out from your local food scene. As a result, you might boost your sales in no time.