Every business owner is keen on ensuring they build their brand awareness regardless of the industry. Whether it’s a salon you run, a coffee shop, a bakery, and even financial services, you’ve got to find a way of entrenching your brand among people so it resonates well with what they need. Your foremost aim should be to make sure your customers know your brand and remember it when they see it amid your competitors. How does that happen? One way is to use branded merchandise like custom mugs. These are an effective way to get your brand out there if you’re in the coffee business for example.
Why do you need custom mugs for your Coffee business? We’ll try to answer that in this post.
Custom Mugs Can Help you Stand Out
There are so many people retailing coffee in the market, and every one of those is grappling with limited customers. Business owners don’t sleep to ensure they get their brand out there, and thus you should not be left out. Personalization is a perfect way of winning over your competition. This is not only true for maintaining great customer service but it also applies to promotional and marketing elements. When you have a high-quality branded mug, it becomes easier to stand out among your competitors. A well-designed custom mug serves as a positive physical embodiment of your business’s brand values, vision, and mission.
It’s a useful marketing tool
Experts claim that promotional branded products have lots of impact on a business. For that lasting impact to be evident, it has to be helpful and appreciated by your customers. A custom coffee mug is pretty effective. When your customers buy coffee from you, and it’s in a pretty mug, others would want to know the source, and that’s the best way of getting the word out there.
Creates Loyal customers
When you have a custom mug with your brand’s logo and colors (and maybe a cool tagline!) your customers will fall in love, and you can be sure that they would want to come back. This happens when people feel part of the business and are emotionally attracted to it. When you have a well-branded mug, it can help retain customers and gain new ones through behavior change. A British study indicated that customers are willing to switch brands with “gifts” or promotional items.
It Provides Daily visibility
Coffee seems to be the real deal for every ordinary worker, especially in the morning. Imagine serving those customers when they are fresh in the morning. That means they will retain your brand probably more than anything else. Therefore, as a Coffee business owner, you should take advantage and maybe try custom cups with lids to let your business name and identity be visible every time they get coffee from you. This way, you can increase the chances of them becoming your loyal customers.
Nowadays, not all coffee lovers tend to sit at the cafe to have their coffee. Many prefer to take their coffee to their office or home. Therefore, when you’ve got those custom paper mugs, they can easily and comfortably carry their coffee to their final destination. When perfectly branded, the customer would even want to show it off to colleagues and those around. That way, they are marketing your brand without you spending a penny.
Custom mugs are the way to go for any coffee business that wants to grow. You can try custom cups with lids, fully branded in your brand’s colors. That way, you know the message is spread wherever the cup reaches, which can definitely translate to more referrals.
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Charles Vallena is the founder and managing editor of Cuppabean.com, a coffee blog that helps people make better coffee by providing expert insights, recipes, and in-depth reviews on coffee makers. Follow Cuppabean on Facebook here.