New York, NY. Nathan’s Famous (Nathan’s), the internationally acclaimed hotdog franchise with humble Coney Island, Brooklyn roots, has announced plans with MOVE Systems, an innovator in the mobile food industry, to deploy Nathan’s food in eco-friendly mobile kitchens throughout New York City.
“2016 marks Nathan’s 100th year in business, and we are thrilled to begin it with MOVE Systems. Our alliance takes the same classic Coney Island food that the world has grown to love for the last 100 years and makes it available in the latest urban food technology,” said Scott Harvey, Executive Vice President of Nathan’s Famous. MOVE’s state-of-the-art mobile vending unit, the MRV100, includes a restaurant-grade kitchen with refrigeration and a sustainable power system that utilizes solar panels, clean energy, and plug-in hybrid technology.
MOVE began a pilot program in the spring of 2015 to deploy hundreds of MRV100s throughout New York City, a plan praised by New York City Council Speaker Melissa Mark-Viverito. Truly groundbreaking in nature, each MRV100 is provided to food vendors to enable the creation of hundreds of new environmentally-friendly small businesses. The option for vendors to work with Nathan’s enables them to be part of a world class, iconic brand and provide an excellent menu.
“MOVE Systems was founded on the premise that we could serve as a platform for small business entrepreneurs to succeed, while also greening the environment. We are particularly excited to work with the well-loved brand of Nathan’s because it will enable us to accomplish these core objectives,” said James Meeks, President & CEO of MOVE Systems.
“The MRV100 is an exciting platform for Nathan’s, one that supports Nathan’s Famous environmental mission, while allowing us a new avenue for delivering our food with uncompromised quality,” added Scott Harvey. According to an independent report from Energy Vision, each MRV100 reduces climate change gases by 60% and smog-causing NOx pollution by 95%, thereby taking the pollution equivalent of nearly 200 cars off the road.
“Nathan’s is always seeking new points of distribution for our products. This new platform allows us to deliver our craveable menu in new locations,” said Steven Brush, Vice President of Development. As it enters its 100th year, Nathan’s plans to deepen its franchised portfolio in new and innovative ways in non-traditional markets.
Nathan’s Famous currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and nine foreign countries through its restaurant system, foodservice sales programs, and product licensing activities. Last year, over 500 million Nathan’s Famous hot dogs were sold. Nathan’s was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013.
MOVE Systems, founded in New York City, builds and deploys environmental solutions for the urban street. The company is bringing the mobile food industry into the 21st century by developing safe, environmentally sound, and attractive vending vehicles. By employing a unique hybrid and renewable energy system, MOVE is able to rid city streets of polluting generators and, in the process, provide the most sophisticated technology for the next generation of food carts and trucks.
