TODAY’S LUNCH: PLOUGHMAN’S BURGER FROM FRITES ‘N’ MEATS

I’ve been hearing good things about the Ploughman’s Burger, Frites ‘N’ Meats’ Burger of the Week.  If it’s as good as it looks, Today’s Lunch should be a winner.

lunch

For the uninitiated, the Ploughman Burger has gruyere and cheddar cheese, onion jam and “sassy” cole slaw.  They asked if I wanted bacon, and you already know what my answer will be.  Hell yes!.  How can it be  a ploughman’s burger without meat on top?

truck

I called ahead to order so I wouldn’t have to wait at the truck.  Great idea!  It was pretty busy, and looked like a 20-30 minute wait without calling ahead.  When I picked up my order, I asked Vadim what made the cole slaw “sassy”.  He said they added salsa verde to their homemade cole slaw.  Sounds interesting.  I also got an order of frites, and they threw in a dum dum lollipop for yuks.  How did they know I love dum dums?

burger

Upon opening the lunch bag (no styrofoam here), it was obvious this was a serious burger.  The first bite tasted of seasoned beef, sweet onion jam and brioche bun – wonderful!  Subsequent bites brought out the taste of thick-cut bacon and cheese – but the stars of the show were the burger and the onion jam, with the brioche bun in a supporting role (ouch!).

The “sassy” cole slaw added a nice crunchy texture to the burger, but with everything else on the bun, the cole slaw was more about texture than taste.  Nevertheless, it did add something to the burger.

I really like their frites too.  Long, thin french fries lightly salted and served in a paper cone.  They have a few special sauces for the frites, but I prefer plain old ketchup.

Today’s Lunch gets a 9 out of 10.  The burger could have been a little juicier, but that’s a minor quibble.  It certainly was not dried out – it just didn’t have juice dripping down from each bite.

Where they lose a point is on value.  The Ploughman’s Burger was $9.50 with bacon on top, and the frites were $3.  Even though I love their frites, the burger would have been enough for lunch, and $12.50 is double what I usually spend for lunch.

The prices are a bit high because they use all top-notch ingredients, but I like the fact that they buy local.  DeBragga & Spitler beef, Murray’s Cheese and Balthazar Bakery provide the main staples for Frites ‘N’ Meats, and we’re big believers in buying local.

The ultimate compliment is that I would go back for this lunch again any time.  In fact, after eating the Ploughman’s Burger, I was ready to go out and plow 6th Avenue.

closeup

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