TTT_Red Bulls

The Taco Truck, in our opinion, one of the best taco trucks in the New York area, has announced a partnership with Major League Soccer’s New York Red Bulls and the new Red Bull Arena in Harrison, NJ.  The Taco Truck will be the “Official Taco Of The New York Red Bulls”.

TTT will be serving their excellent, authentic Mexican street food in the arena’s Fan Zone, and will have some signage in and around the arena as well.

This seems like a perfect fit for The Taco Truck, which was inspired by the taquerias and food trucks of Mexico.  They even took a trip to Mexico a while back for some “research”.  What we want to know is, how do you sign up for this type of research?

cochinita pibil tacos
cochinita pibil tacos from TTT

The Taco Truck has been successful enough to open a brick-and-mortar restaurant at 62 Newark Street in Hoboken.  This partnership with the Red Bulls is the next step in an expansion of TTT into other markets in the tri-state area.

The Red Bull Arena, which just opened in 2010, is a 25,000 seat soccer-specific stadium in Harrison, NJ that is easily accessible by public transportation, including the PATH train for us New Yorkers without cars.

I remember reading an article in the NY Times a few months ago about Red Bulls player, Thierry Henry, a huge star everywhere in the world (except the US), who lives in Tribeca and takes the PATH train to practice without being recognized.

Congratulations TTT, and we look forward to seeing you in even more places around the tri-state area.  Now, can you get us a pair of Red Bulls tickets?

pescado taco from TTT
pescado taco from TTT

The Taco Truck announced a marketing sponsorship alliance with Red Bull Arena today and Red Bull New York as “The Official Taco of the New York Red Bulls.” The fast-casual restaurant and mobile vending concept partnership with the popular MLS Stadium will include in-arena brand exposure for the duration of the 2011 MLS regular season as well as food vending in the Fan Zone, and will coincide with The Taco Truck’s launch into new markets in New Jersey this year.

Originally launched as a mobile vending truck in 2009 in Hoboken and Jersey City, NJ then as a brick and mortar restaurant in Hoboken, NJ in 2010, The Taco Truck serves authentic Mexican street food in a unique and engaging environment. “The Taco Truck brings tacos back to their essence, food deeply rooted in the culture of Mexican street vendors,” said Jason Scott, Founder and CEO at The Taco Truck. “We look forward to expanding our concept into new markets throughout the tri-state area and beyond.”

“We are excited to introduce our unique concept to the fans at Red Bull Arena at every home match this season and think we will be a welcome addition to the Fan Zone,” continued Scott. “We can’t think of a better partnership, tacos and soccer, that sounds like a perfect day.”

About The Taco Truck

The Taco Truck (TTT), was inspired by the culture surrounding the taquerias and food trucks of Mexico. Co-founders Jason and Shachar Scott saw the opportunity to build upon that culture and bring it to the East Coast. Roberto Santibanez is the culinary talent behind the concept and ensures authentic flavors in every bite. Chris Viola, COO and a seasoned restauranteur, brings valuable experience and leadership to the team. TTT embraces sustainability as a core element of their business, sourcing local and all-natural ingredients, composting all their food waste and even their brick and mortar location in Hoboken is LEED-Gold Certified.

Follow them on Twitter (@thetacotruck) and Facebook (The Taco Truck)

About Red Bull Arena

Red Bull Arena is a soccer-specific stadium located in Harrison, New Jersey that opened in 2010 and has quickly become the premier venue of its kind in the United States. Home of the New York Red Bulls Major League Soccer team, Red Bull Arena is easily accessible by public transportation. The stadium seats 25,000 spectators, and includes 30 suites and 1,000 club seats, with seating as close as seven yards from the touchline. Red Bull Arena’s design also incorporates a dynamic 360-degree roof, which extends to just over the touchlines, with a 60 foot translucent section to allow natural light. Red Bull Arena provides the ultimate sporting experience for soccer and casual fans alike. Detailed information regarding Red Bull Arena can be found by logging onto