Are We Getting An Original SoupMan Truck?

(credit: NYSF)
(credit: NYSF)

A strange thing happened when we were out at lunch yesterday.

We saw The Original SoupMan Truck coming down Broadway, and it turned right on 55th St. Having worked in the area for years, we knew The Original SoupMan store was on 55th St by 8th Ave. As expected, the truck pulled over and parked in front of the store.

We introduced ourself and struck up a conversation with Marcus. He told us they were loading up the truck and heading to an Expo at the Javitz Center.

What we wanted to know was whether the truck was going to be serving on the NYC streets.

Marcus told us they didn’t currently have a permit, and they were running the numbers whether it made sense to go that route. We wondered why else would there be a SoupMan truck?

Then we got back to the office, and it all made sense.

In our email was a letter from The Original Soupman’s PR firm. It said:

“After reading your article on food trucks, I thought you would be interested in attending the International Franchise Expo at the Javits Center from June 20-22.  The Original SoupMan, the inspiration for the famous Seinfeld episode, will be announcing their new food truck franchise opportunity at the show. Food trucks are one of the hottest new trends in the culinary world, and one of the fastest-growing franchise opportunities.

“This is the first time we’ve made our soup truck opportunity available at the International Franchise Expo and we’re thrilled at the chance to present it to the most sophisticated entrepreneurial members of the franchise community,” said Lloyd Sugarman, the newly-appointed CEO of The Original SoupMan. “With a low investment and a simple and easy business model that is perfectly situated for high-volume situations, we are confident that our brand can roll-out this new franchise opportunity nationwide.”

So what do you think about The Original SoupMan franchised food truck?

If you’re interested, visit for more information.

Personally, we’re a bit skeptical, but we do love what they did for when the truck is closed. On the outside of the window it says “No Soup for You!”

(credit: NYSF)
(credit: NYSF)