Postcard marketing is one of the best and most underutilized ways to get the word out about your food business. Not only is it a highly effective way of spreading brand awareness, but you can leverage it to drive customers to your food truck or restaurant. In this article, you will learn 3 tips to use postcard marketing to effectively market your food business.
1. Have a Call To Action
One of the most important things you need to do when you are looking to leverage postcard marketing for your street food business is to have a call to action (CTA) on the postcard itself. Don’t simply use the postcard to gain exposure to your business and brand.
Instead, you want to use it to drive customers to it. Figure out an offer you can add to the postcard. This will help to give prospective customers a reason to frequent your business. This offer could be something as simple as “buy one get one free.”
You want to give prospective customers a reason to go to your restaurant and something they can act on. Try to make the offer as enticing as possible. The better you make the offer, the better your chances of converting at a high rate.
If your offer is lackluster, you won’t drive a lot of people to your food business with it. Your postcard marketing is only going to be as good as your offer.
2. Use Quality Materials and a Professional Design
Whether you are making the business postcards yourself or ordering them from a service, the cardstock quality is important. A heavier weighted postcard will not only be more durable but it also has a direct impact on the impression it gives the potential customer.
If you are going the DIY route, also make sure that the postcard paper you use is compatible with your printer. It’s a commonly overlooked mistake!
3. Use It As A Loyalty Card
One of the most effective marketing strategies you can use for any kind of restaurant or food business is offering a loyalty card. This is a great way to get reoccurring business.
People love to think they are getting a deal. A loyalty card gives them a deal and it also encourages them to frequent the business more often. Thus, it’s a win-win for both the business and the customer.
A loyalty card is not only a good way to encourage customers to visit more often, but it’s a good way to reward them for doing so. You can give them incentives for visiting the business more or spending more money with the business.
Watch this video to learn more about how your food business can use loyalty card programs:
Best of all, if you do it through postcard marketing, they never have to visit your restaurant to get it. This means it could be an effective outreach strategy to get more people to go to your street food business and become customers for the first time.
4. Track Everything
One of the most important things you need to do when you are implementing any kind of marketing strategy is to track everything. You need to track all of the key metrics involved with the strategy.
Just because it’s direct mail doesn’t mean you cannot track things. You can add a lot of elements to a direct mail postcard that can make it trackable. This includes adding a QR code to drive email or text signups and even offering coupons directly on the postcard. From there, you can see how many signups you get, and/or you can track the number of coupon redemptions you get.
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If you aren’t actively tracking everything, you will be missing out on a lot. After all, you don’t know how much you are spending and you don’t know how well the marketing strategy is working if you aren’t tracking and monitoring it all.
You need to track every metric possible to ensure you are investing all of your resources into the right strategies for your street food business. Here’s a good short guide on tracking your direct mail marketing.
As you can see, postcard marketing is one of the best and most effective ways to market any business. By leveraging postcard marketing, you can maximize your food business’ exposure in your local market and you can drive prospective and existing customers to your place of business.
It’s a great way to get people to spend more in your restaurant or food truck. You simply need to ensure you are tracking everything.
This will ensure you are deploying effective strategies and that you aren’t wasting money and resources. Without tracking your marketing efforts, you will not generate the kind of results you are looking for from your postcard marketing strategy. Postcard marketing can be a highly effective strategy when done right. Use the tips above and you’ll get the best possible results for your street food business.