Who doesn’t like pizzas? They are basically an important part of living in New York City. Walk around the streets of Manhattan or Brooklyn and you will probably find a dozen pizzerias on every block. Can’t think of life without pizza
Sure enough, a great deal of these pizzerias have been around for decades. A few, like Lombardi’s, have already passed the one hundred-year mark! Without social media and other platforms for marketing back then, you just couldn’t imagine how these businesses were able to survive the test of time.
No, we are not just talking about luck here. There’s actually a lot more to building a strong pizza place in the city. If you are thinking of making it big, no matter where you live on the planet, then you might want to have these basic principles in check:
Let’s say you’re an Aussie (we have lots of Aussie tourists as readers!). Imagine setting up a pizzeria in Australia, the city of Melbourne to be specific. If you want your business to succeed, you will have to do a bit of research before you can venture into the pizza business. No doubt, countless of Melbourne’s pizzerias delivering to your place will show up in ads around the city, and you will realize just how competitive everyone is.
Now, try to imagine being in New York City where the competition is ten times greater than in Melbourne. Your best bet for anyone to notice your business is to know what other pizzerias are selling and see if there are areas of opportunity for you.
You already know by now that for a brand to be successful, it has to be unique. With that being said, it’s always important to follow your own style or gimmick. Big brands that consider themselves as institutions in the Big Apple are able to maintain a large following, mostly because they do things that make people want to remember them.
What about you? What do you think you should do to build your own legacy? It is hard to even begin thinking of a way to create mass appeal, but you will eventually get there once you apply the next element.
An engaging story
Famous pizzerias owe it all to their brand story. Whether it involves an ancient Roman recipe or a small Neapolitan cafe, a brand story is what attracts people to a new business. Coming up with one is no doubt one of the most challenging aspects of building a pizza empire in New York City.
There are ways to get around this problem. And by that, you will have to think outside the box and offer a story that will capture the minds of your customers. What’s more, you need to make sure that the story is consistent with your brand’s overall personality.
Finally, if you want people a reason to visit your pizzeria, you will have to build strong ties with the community. Established pizzerias are able to cultivate a robust fanbase because they are willing to know how their customers’ day went or their thoughts about living in the city.
Sure, you may have social media to help you do all that, but nothing can possibly replace the value of face-to-face conversations.