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	<title>New York Street Food &#187; Van Leeuwen Artisan Ice Cream</title>
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	<link>http://newyorkstreetfood.com</link>
	<description>The Best Street Food in New York and Beyond</description>
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		<title>EVERYBODY LIKES FREE: TAVERN ON THE GREEN FOOD TRUCKS FREE TO KICK OFF THE SEASON</title>
		<link>http://newyorkstreetfood.com/16563/everybody-likes-free-tavern-on-the-green-food-trucks-free-to-kick-off-the-season/</link>
		<comments>http://newyorkstreetfood.com/16563/everybody-likes-free-tavern-on-the-green-food-trucks-free-to-kick-off-the-season/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 13:33:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Everybody Likes Free]]></category>
		<category><![CDATA[Food Trucks]]></category>
		<category><![CDATA[Street Food]]></category>
		<category><![CDATA[Ladle of Love]]></category>
		<category><![CDATA[Pera Turkish Tacos]]></category>
		<category><![CDATA[Rickshaw Dumpling Truck]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=16563</guid>
		<description><![CDATA[The four food trucks located on the old Tavern On The Green spot (Central Park West &#38; 67th St) will be opening Saturday for the season.  As reported by Zagat Trucks, they will be giving away free food from 2-4pm on Saturday (4/16), and a live band will also be playing. You probably know Van [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-10802" title="truck" src="http://newyorkstreetfood.com/wp-content/uploads/2010/10/truck8.JPG" alt="truck" width="500" height="319" /></p>
<p>The four food trucks located on the old Tavern On The Green spot (Central Park West &amp; 67th St) will be opening Saturday for the season.  As reported by <a href="http://www.zagat.com/buzz/tavern-on-the-green-food-trucks-are-free-this-saturday#utm_source=twitter&amp;utm_medium=referral">Zagat Trucks</a>, they will be giving away free food from 2-4pm on Saturday (4/16), and a live band will also be playing.</p>
<p>You probably know <a href="http://newyorkstreetfood.com/tag/van-leeuwen-artisan-ice-cream/">Van Leeuwen Artisan Ice Cream</a> and <a href="http://newyorkstreetfood.com/tag/rickshaw-dumpling-truck/">Rickshaw Dumplings</a>, but the other two vendors were unfamiliar to us until we tried them last year&#8230;and they were both excellent.</p>
<p>We tried two items from <a href="http://newyorkstreetfood.com/10798/todays-lunch-turkish-tacos-from-the-pera-truck-at-tavern-on-the-green/">Pera Turkish Tacos </a> last year &#8211; lavender &amp; honey roasted chicken on lavash bread ($3.50) and smoked lamb on a zucchini pancake ($3.75).</p>
<p>Both were delicious, but the standout was the zucchini pancake used as a Turkish taco wrapper.  It was eggy with dill, chives and small pieces of zucchini in the batter &#8211; and that doesn&#8217;t even address the bbq lamb and feta inside!</p>
<p>We are also really looking forward to the grilled spicy shrimp taco from Pera, which we didn&#8217;t get a chance to try last year.  Full menu <a href="http://newyorkstreetfood.com/wp-content/uploads/2010/10/menu2.JPG">here</a>.</p>
<div id="attachment_10805" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-10805" title="lunch" src="http://newyorkstreetfood.com/wp-content/uploads/2010/10/lunch7.JPG" alt="lunch" width="500" height="334" /><p class="wp-caption-text">chicken taco in lavash bread (top) &amp; smoked lamb in a zucchini pancake (bottom)</p></div>
<p>The 4th vendor, <a href="http://newyorkstreetfood.com/11285/todays-lunch-beef-bourguignon-from-ladle-of-love/">Ladle of Love</a>, was very good too.  They serve soups, stews and sandwiches, and I had their beef bourguignon.  You could taste the red wine, beef broth and herbs like bay leaf and thyme in the sauce.</p>
<p><img class="aligncenter size-full wp-image-11335" title="closeup used" src="http://newyorkstreetfood.com/wp-content/uploads/2010/10/closeup-used1.JPG" alt="closeup used" width="500" height="375" /></p>
<p>The chef also gave me tastes of two sandwiches to try: a <a href="http://newyorkstreetfood.com/wp-content/uploads/2011/04/chicken-BLT.jpg">BLT chicken sandwich on ciabatta with chipotle aioli mayo</a> and a <a href="http://newyorkstreetfood.com/wp-content/uploads/2011/04/serrano-ham.jpg">serrano  ham and manchego cheese with watercress</a>, also on ciabatta bread.  Both were very tasty.  Full menu <a href="http://newyorkstreetfood.com/wp-content/uploads/2010/10/menu4.JPG">here</a>.</p>
<p>The Fine Print: The deal  lasts from 2–4 PM, and diners can get one menu item from each truck for  free.</p>
<p>After Saturday, the trucks will be open every day from 11 AM to  dusk throughout the summer.</p>
<p><img class="aligncenter size-full wp-image-11330" title="truck" src="http://newyorkstreetfood.com/wp-content/uploads/2010/10/truck12.JPG" alt="truck" width="450" height="355" /></p>
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		<title>FOOD TRUCKS AND BEER&#8230;AND ICE CREAM FOR DESSERT</title>
		<link>http://newyorkstreetfood.com/14516/food-trucks-and-beer-and-ice-cream/</link>
		<comments>http://newyorkstreetfood.com/14516/food-trucks-and-beer-and-ice-cream/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 14:19:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Food Festivals, Events & Conventions]]></category>
		<category><![CDATA[Food Trucks]]></category>
		<category><![CDATA[Mexicue]]></category>
		<category><![CDATA[Rickshaw Dumpling Truck]]></category>
		<category><![CDATA[Souvlaki GR]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=14516</guid>
		<description><![CDATA[Mexicue, our current NYSF Featured Vendor, tipped us off to a really cool event next month. The Brooklyn Brewery and Edible are presenting a 5-course dinner featuring their beer and food from the following Vendy Award nominated food trucks &#8211; Mexicue, Souvlaki GR, Rickshaw Dumplings and Van Leeuwen Artisan Ice Cream. The event costs $40 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://newyorkstreetfood.com/wp-content/uploads/2011/02/truck9.JPG"><img class="aligncenter size-full wp-image-14518" title="truck" src="http://newyorkstreetfood.com/wp-content/uploads/2011/02/truck9.JPG" alt="truck" width="500" height="376" /></a></p>
<p><a href="http://newyorkstreetfood.com/tag/mexicue-truck/" target="_blank">Mexicue</a>, our current <a href="http://newyorkstreetfood.com/12865/nysf-featured-vendor-profile-mexicue/" target="_blank">NYSF Featured Vendor</a>, tipped us off to a really cool event next month.</p>
<p>The <a href="http://www.brooklynbrewery.com/" target="_blank">Brooklyn Brewery</a> and <a href="http://www.ediblemanhattan.com/20110214/food-truck-beer-dinner-at-the-brooklyn-brewery/?utm_source=MEXICUE+MASTER+DATABASE&amp;utm_campaign=a1a162d308-Cue_Email_2_15_2011&amp;utm_medium=email" target="_blank">Edible</a> are presenting a 5-course dinner featuring their beer and food from the following Vendy Award nominated food trucks &#8211; <a href="http://newyorkstreetfood.com/tag/mexicue-truck/" target="_blank">Mexicue</a>, <a href="http://newyorkstreetfood.com/tag/souvlaki-gr/" target="_blank">Souvlaki GR</a>, <a href="http://newyorkstreetfood.com/tag/rickshaw-dumpling-truck/" target="_blank">Rickshaw Dumplings</a> and <a href="http://newyorkstreetfood.com/tag/van-leeuwen-artisan-ice-cream/" target="_blank">Van Leeuwen Artisan Ice Cream</a>.</p>
<p>The event costs $40 per ticket and is being held on Wed, March 23rd from 6-9pm at the Brooklyn Brewery (<a href="http://maps.google.com/maps?oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;q=brooklyn+brewery&amp;fb=1&amp;gl=us&amp;hq=brooklyn+brewery&amp;hnear=New+York+10014&amp;cid=0,0,15512340134091706295&amp;ei=izxbTYzgHob2gAfPz8zIDA&amp;sa=X&amp;oi=local_result&amp;ct=image&amp;resnum=2&amp;ved=0CDUQnwIwAQ" target="_blank">79 North 11th St, Brooklyn</a>).</p>
<p>Tickets are not on sale yet, but we will be sure to let you know when they are.  Sounds like an awesome event!</p>
<div id="attachment_14520" class="wp-caption aligncenter" style="width: 510px"><a href="http://newyorkstreetfood.com/wp-content/uploads/2011/02/Abby-Pavlos.JPG"><img class="size-full wp-image-14520" title="Abby &amp; Pavlos" src="http://newyorkstreetfood.com/wp-content/uploads/2011/02/Abby-Pavlos.JPG" alt="Abby &amp; Pavlos" width="500" height="375" /></a><p class="wp-caption-text">Souvlaki GR</p></div>
<p style="text-align: center;">
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		<title>FREE VAN LEEUWEN ICE CREAM THURS (25TH)</title>
		<link>http://newyorkstreetfood.com/9150/free-van-leeuwen-ice-cream-thurs-25th/</link>
		<comments>http://newyorkstreetfood.com/9150/free-van-leeuwen-ice-cream-thurs-25th/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 03:16:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Desserts]]></category>
		<category><![CDATA[Ice Cream / Ices]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=9150</guid>
		<description><![CDATA[Thursday, August 26th is Van Leeuwen Free Ice Cream Day, presented by Gilt City New York.  To find out where the free ice cream will be, click here. Gilt City is a website with the latest deals.  They comb through hundreds of neighborhoods and countless things to do, and boiled it all down for you. [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-9152 aligncenter" title="van-l-300x199" src="http://newyorkstreetfood.com/wp-content/uploads/2010/08/van-l-300x199.jpg" alt="van-l-300x199" width="500" height="332" /></p>
<p style="text-align: left;">Thursday, August 26th is Van Leeuwen Free Ice Cream Day, presented by Gilt City New York.  To find out where the free ice cream will be, click <a href="http://twitter.com/GiltCityNYC" target="_blank">here</a>.</p>
<p>Gilt City is a website with the latest deals.  They comb through hundreds of neighborhoods and countless   things to do, and boiled it all down for you.</p>
<p>Savor food whipped up by top chefs, score   tickets to that sold out show you’ve been dying to see, and if you need   dry-cleaning delivered to your door, yes, Gilt City can help with that, too.  They capture the best of your city and gives it to you for less — much less.</p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-9153" title="van-leeuwen-logged-out" src="http://newyorkstreetfood.com/wp-content/uploads/2010/08/van-leeuwen-logged-out.jpg" alt="van-leeuwen-logged-out" width="300" height="371" /></p>
<p style="text-align: center;">
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		<title>DESSERT ALERT: VLAIC TOPS 10 BEST COLD TREATS IN NYC</title>
		<link>http://newyorkstreetfood.com/6892/dessert-alert-vlaic-tops-10-best-cold-treats-in-nyc/</link>
		<comments>http://newyorkstreetfood.com/6892/dessert-alert-vlaic-tops-10-best-cold-treats-in-nyc/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 21:01:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Dessert Alert]]></category>
		<category><![CDATA[Desserts]]></category>
		<category><![CDATA[Food Trucks]]></category>
		<category><![CDATA[Ice Cream / Ices]]></category>
		<category><![CDATA[Street Food]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=6892</guid>
		<description><![CDATA[With temperatures approaching the 90&#8242;s today, the Huffington Post had a feature on the 10 Best Cold Treats In NYC.  Their favorite &#8211; and the favorite of many New Yorkers &#8211; is Van Leeuwen Artisan Ice Cream (VLAIC).  We&#8217;re delighted that a food truck received the top honor.  Quite appropriate for ice cream. With 2 [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-6895" title="van-l-300x199" src="http://newyorkstreetfood.com/wp-content/uploads/2010/06/van-l-300x199.jpg" alt="van-l-300x199" width="500" height="332" /></p>
<p>With temperatures approaching the 90&#8242;s today, the Huffington Post had a feature on the 10 Best Cold Treats In NYC.  Their favorite &#8211; and the favorite of many New Yorkers &#8211; is Van Leeuwen Artisan Ice Cream (VLAIC).  We&#8217;re delighted that a food truck received the top honor.  Quite appropriate for ice cream.</p>
<p>With 2 trucks &#8211; Panda and Roo &#8211; and a <a href="http://newyorkstreetfood.com/2970/van-leeuwen-ice-cream-artisans-opens-storefront-in-greenpoint-tomorrow/" target="_blank">fairly new storefront</a> in Greenpoint, Brooklyn, VLAIC has captured the taste buds of New Yorkers and in-the-know visitors alike.  It&#8217;s hard to disagree with their findings.  Earl Grey Tea flavored ice cream is a particular favorite of ours.  Unfortunately, Huff Po didn&#8217;t offer them <a href="http://twitter.com/VLAIC" target="_blank">birthday greetings</a>, as they just turned 2 years old yesterday.</p>
<p>Click the following link for the rest of the cold treat list. [<a href="http://www.huffingtonpost.com/2010/06/21/10-best-cold-treats-in-ne_n_619682.html#s97799" target="_blank">Huffington Post</a>]</p>
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		<title>THE LATEST IN FOOD TRUCK/RESTAURANT CROSSOVERS</title>
		<link>http://newyorkstreetfood.com/5129/the-latest-in-food-truckretail-crossover/</link>
		<comments>http://newyorkstreetfood.com/5129/the-latest-in-food-truckretail-crossover/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:35:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Food Trucks]]></category>
		<category><![CDATA[Bian Dang (NYC Cravings)]]></category>
		<category><![CDATA[Calexico Carne Asada]]></category>
		<category><![CDATA[Dessert Truck]]></category>
		<category><![CDATA[Go Burger]]></category>
		<category><![CDATA[Habana Outpost]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=5129</guid>
		<description><![CDATA[Some people think the end game for a food truck is to open a brick-and-mortar restaurant or store and put the ol&#8217; truck up on cinder blocks, metaphorically speaking.  While some food trucks, such as the Dessert Truck, did this, it&#8217;s becoming much more common for a food truck vendor to open a physical location [...]]]></description>
			<content:encoded><![CDATA[<p>Some people think the end game for a food truck is to open a brick-and-mortar restaurant or store and put the ol&#8217; truck up on cinder blocks, metaphorically speaking.  While some food trucks, such as the <a href="http://dt-works.net/" target="_blank">Dessert Truck</a>, did this, it&#8217;s becoming much more common for a food truck vendor to open a physical location and keep the wheels on the truck turning.  The list keeps getting longer every day.</p>
<div id="attachment_5135" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-5135" title="cart used" src="http://newyorkstreetfood.com/wp-content/uploads/2010/04/cart-used2-300x225.jpg" alt="cart used" width="300" height="225" /><p class="wp-caption-text">Calexico Carne Asada cart</p></div>
<p><span id="more-5129"></span>One of the best-known street vendors to open a restaurant is<a href="http://newyorkstreetfood.com/2585/todays-lunch-tacos-rolled-quesadilla-from-calexico-cart/" target="_blank"> Calexico Carne Asada</a>, the 2008 Vendy Award winner who opened a restaurant in Brooklyn and recently won the <a href="http://newyork.timeout.com/articles/restaurants-bars/84467/best-new-mexican-calexico-carne-asada-eat-out-awards" target="_blank">Best New Mexican</a> category in Time Out&#8217;s Eat Out Awards 2010.  They still have 2 carts operating in Soho.  <a href="http://twitter.com/VLAIC" target="_blank">Van Leeuwen Artisan Ice Cream</a> recently opened a store in Greenpoint, and their 2 trucks are still going strong.</p>
<div id="attachment_5136" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-5136" title="vlaic" src="http://newyorkstreetfood.com/wp-content/uploads/2010/04/vlaic-300x198.jpg" alt="vlaic" width="300" height="198" /><p class="wp-caption-text">Van Leeuwen Artisan Ice Cream trucks</p></div>
<p>There are some other food trucks in varying stages of opening retail establishments.  Lev Ekster from <a href="http://newyorkstreetfood.com/301/nysf-vendor-of-the-week-profile-cupcake-stop/" target="_blank">Cupcake Stop</a> told me they are taking space in the upcoming <a href="http://limelightmarketplace.com/limelight3.html" target="_blank">Limelight Marketplace</a>.  <a href="http://gothamist.com/2010/04/22/new_restaurants_11.php?gallery0Pic=6#gallery" target="_blank">Le Gamin</a> also opened a restaurant in Greenpoint, and have now sent their truck on a <a href="http://twitter.com/legamintruck" target="_blank">cross-country trip</a>.  And the latest to take the plunge is the <a href="http://newyorkstreetfood.com/802/todays-lunch-fried-chicken-and-zongzi-from-nyc-cravings-truck/" target="_blank">NYC Cravings</a> truck, who have <a href="http://midtownlunch.com/2010/04/27/nyc-cravings-coming-to-koreatown-food-court/#more-16501" target="_blank">reportedly</a> signed a lease for a new food court scheduled to open in Koreatown later this year.</p>
<div id="attachment_5134" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-5134" title="truck" src="http://newyorkstreetfood.com/wp-content/uploads/2010/04/truck6-300x225.jpg" alt="truck" width="300" height="225" /><p class="wp-caption-text">Go Burger truck</p></div>
<p>A few restaurants have taken the reverse route (pun intended).  <a href="http://newyorkstreetfood.com/4785/todays-lunch-kobe-dog-from-go-burger/" target="_blank">Go Burger</a>, the new food truck hitting different street festivals each weekend, was created by the people behind the <a href="http://bltrestaurants.com/" target="_blank">BLT restaurants</a>.  And just yesterday, Cafe Habana confirmed they will have a food truck, <a href="http://cafehabanablog.wordpress.com/2010/04/26/so-like-we-said-truck/" target="_blank">Habana Outpost</a>, opening soon on the Upper West Side near the <a href="http://www.amnh.org/" target="_blank">American Museum of Natural History</a>, one of our all-time favorite places in New York.</p>
<div id="attachment_5133" class="wp-caption aligncenter" style="width: 235px"><img class="size-medium wp-image-5133" title="cafe habana" src="http://newyorkstreetfood.com/wp-content/uploads/2010/04/cafe-habana-225x300.jpg" alt="cafe habana" width="225" height="300" /><p class="wp-caption-text">Habana Outpost</p></div>
<p>Both of these types of expansions make sense.  A retail restaurant or store can provide some financial cushion for a truck vendor during the winter or bad weather, when significantly fewer people want to get their food outside.  Operating a food truck is also a fairly difficult proposition, with truck repairs, finding good spots to sell, permits and licenses, and police/other vendor harassment being some of the fun things food trucks deal with regularly.</p>
<p>For restaurants, a food truck can provide a second source of income, as well as expand a  restaurant&#8217;s &#8220;brand&#8221; in the marketplace.  When times are tough, people want cheaper alternatives, which a food truck can provide.</p>
<p><img src="file:///C:/Users/PERRYB%7E1/AppData/Local/Temp/moz-screenshot-1.png" alt="" /><img src="file:///C:/Users/PERRYB%7E1/AppData/Local/Temp/moz-screenshot-2.png" alt="" /></p>
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		<title>VAN LEEUWEN ICE CREAM ARTISANS OPENS STOREFRONT IN GREENPOINT TOMORROW</title>
		<link>http://newyorkstreetfood.com/2970/van-leeuwen-ice-cream-artisans-opens-storefront-in-greenpoint-tomorrow/</link>
		<comments>http://newyorkstreetfood.com/2970/van-leeuwen-ice-cream-artisans-opens-storefront-in-greenpoint-tomorrow/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 02:19:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Desserts]]></category>
		<category><![CDATA[Ice Cream / Ices]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=2970</guid>
		<description><![CDATA[All this snow is making me think of ice cream.  Good thing Van Leeuwen Artisan Ice Cream is opening a storefront in Greenpoint tomorrow (Sat Feb 27th).  The menu is the same as in the trucks, which means if you&#8217;re not in the mood for Earl Grey ice cream in February, you can get pastries [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-2972" title="van l" src="http://newyorkstreetfood.com/wp-content/uploads/2010/02/van-l-300x199.jpg" alt="van l" width="300" height="199" /></p>
<p>All this snow is making me think of ice cream.  Good thing Van Leeuwen Artisan Ice Cream is opening a storefront in Greenpoint tomorrow (Sat Feb 27th).  The menu is the same as in the trucks, which means if you&#8217;re not in the mood for Earl Grey ice cream in February, you can get pastries such as Sicilian fig cookies, cheddar-dill scones and a number of different coffee and espresso drinks.</p>
<p>Van Leeuwen Artisan Ice Cream, 632 Manhattan Avenue (Bedford Avenue), Greenpoint, Brooklyn, <span id="__skype_highlight_id" onmousedown="SkypeSetCallButtonPressed(this, 1,0,0)" onmouseup="SkypeSetCallButtonPressed(this, 0,0,0)" onmouseover="SkypeSetCallButton(this, 1,0,0);" onmouseout="SkypeSetCallButton(this, 0,0,0, event);"><span id="__skype_highlight_id_left" title="Skype actions" onmouseover="SkypeSetCallButtonPart(this, 1);" onmouseout="SkypeSetCallButtonPart(this, 0);"><span id="__skype_highlight_id_left_adge" style="background-image: url(chrome://skype_ff_toolbar_win/content/cb_normal_l.gif);"><img style="height: 11px; width: 7px;" src="chrome://skype_ff_toolbar_win/content/cb_transparent_l.gif" alt="" height="11" /></span><span id="__skype_highlight_id_left_img" style="background-image: url(chrome://skype_ff_toolbar_win/content/cb_normal_m.gif);"><img style="padding: 0px 1px 1px 0px; width: 16px; top: 0px; left: 0px;" src="chrome://skype_ff_toolbar_win/content/flags/us.gif" alt="" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><img src="chrome://skype_ff_toolbar_win/content/arrow.gif" alt="" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /></span></span><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><span id="__skype_highlight_id_right" title="Call this phone number in United States of America with Skype: +17187011630" onmouseover="SkypeSetCallButtonPart(this, 1)" onmouseout="SkypeSetCallButtonPart(this, 0)"><span id="__skype_highlight_id_innerText" style="background-image: url(chrome://skype_ff_toolbar_win/content/cb_normal_m.gif);"><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" /><img style="margin: 0px; padding: 0px; height: 1px; width: 1px;" src="chrome://skype_ff_toolbar_win/content/space.gif" alt="" width="1" height="1" />(718) 701-1630</span><span id="__skype_highlight_id_right_adge" style="background-image: url(chrome://skype_ff_toolbar_win/content/cb_normal_r.gif);"><img style="height: 11px; width: 19px;" src="chrome://skype_ff_toolbar_win/content/cb_transparent_r.gif" alt="" height="11" /></span></span></span>. Ice cream, $3.95, $5.75 and $7 for cups and cones; toppings $1 to $1.25; sundaes $7.25 and $8; hand-packed pints $8. [<a href="http://dinersjournal.blogs.nytimes.com/2010/02/26/off-the-menu-van-leeuwen-artisan-ice-cream/" target="_blank">NY Times</a>]</p>
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		<title>MISTER SOFTEE NOT SO SOFT</title>
		<link>http://newyorkstreetfood.com/8/mister-softee-not-so-soft/</link>
		<comments>http://newyorkstreetfood.com/8/mister-softee-not-so-soft/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 03:07:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Desserts]]></category>
		<category><![CDATA[Food Trucks]]></category>
		<category><![CDATA[Ice Cream / Ices]]></category>
		<category><![CDATA[Street Food Feuds]]></category>
		<category><![CDATA[Van Leeuwen Artisan Ice Cream]]></category>

		<guid isPermaLink="false">http://newyorkstreetfood.com/?p=8</guid>
		<description><![CDATA[More reports of Mister Softee&#8217;s violent threats against rival ice cream trucks have surfaced. And this time the target is the infinitely superior ice cream purveyor Van Leeuwen, whose Twitter feed announces, &#8220;Truck had to leave midtown . There were 3 Mr. Softie Trucks threatening our drivers life. Scary stuff! Sorry guys, maybe another time.&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>More reports of <a href="http://gothamist.com/2009/06/05/ice_cream_truck_turf_wars_heating_u.php">Mister Softee&#8217;s violent threats</a> against rival ice cream trucks have surfaced. And this time the target is the infinitely superior ice cream purveyor <a href="http://www.vanleeuwenicecream.com/" target="_self">Van Leeuwen</a>, whose <a href="http://twitter.com/VLAIC/status/4153304197">Twitter feed announces</a>, &#8220;Truck had to leave midtown <img src='http://newyorkstreetfood.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' />  . There were 3 Mr. Softie Trucks threatening our drivers life. Scary stuff! Sorry guys, maybe another time.&#8221; Or maybe you just stay off Softee&#8217;s turf and your fancy trucks don&#8217;t accidentally burst into flames, capisce?</p>
<p>Reached for comment, Benjamin Van Leeuwen tells us that his driver, Travis, was being followed by three Mister Softee trucks as he tried to find a place to park near Lexington and 55th Street. When he pulled over, they surrounded him and &#8220;threatened to kill him&#8221; if he didn&#8217;t leave midtown. Van Leeuwen tells us, <strong>&#8220;</strong>They do that all the time<strong>,&#8221; </strong>but so far this is his company&#8217;s first brush with the Mister Softee mafia in midtown. He tells us that Travis considered calling police, but in the past they&#8217;ve been &#8220;really unhelpful&#8221; and reluctant to file a police report, and Travis wanted to get back to work.</p>
<p>Van Leeuwen adds, &#8220;It&#8217;s too bad that in this densely populated part of Manhattan, where so many people are stuck in boring jobs, they can&#8217;t get good ice cream and have to eat that stuff.&#8221; &#8220;Stuff&#8221; is certainly a polite way to describe Mister Softee&#8217;s frozen dessert product line. [<a href="http://newyork.grubstreet.com/2009/09/van_leeuwen_vs_mister_softee.html">Via Grub Street</a>]</p>
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<dt><a href="http://newyork.grubstreet.com/2009/09/van_leeuwen_vs_mister_softee.html"><img title="092209softee" src="http://newyorkstreetfood.wordpress.com/files/2009/09/092209softee.jpg" alt="Mister Softee x 3 vs. Van Leeuwen" width="450" height="298" /></a></dt>
<dd>Mister Softee confronts Van Leeuwen</dd>
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