Posts Tagged ‘Treats Truck’

BLT TRUCK AND OTHER NY FOOD TRUCK NEWS

April 16th, 2010

The Go Burger truck, run by the BLT restaurant group.
Hiroko Masuike for The New York Times The Go Burger truck, run by the BLT restaurant group.

The BLT Restaurant Group will inaugurate a restaurant on wheels the weekend of April 17 and 18 when its new Go Burger truck heads out to street fairs around the city.  It will have a menu of burgers, hot dogs, a breakfast frittata, a salad, sweets and milk shakes, $3 to $9.

On Saturday (17th), it will be at the Police Athletic League festival on University Place between Waverly Place and 14th Street, and on Sunday (18th) it will be on 45th Street between Avenue of the Americas and Seventh Avenue for the Times Square Spring Block Party.

The Go Burger truck’s locations can be found at goburger.com and twitter.com/goburger. We have already added Go Burger to the NYSF Mobile Munchies twitter feed.

Also on the food truck front, there will be a conclave of them meeting at the Hells Kitchen Flea Market from 10 a.m. to 6 p.m. on May 2 (rain date May 9), at 39th Street and Ninth Avenue, with Bistro Truck, Treats Truck, Calexico Carne Asada, Frites ‘n’ Meats, Rickshaw Dumpling Truck and Big Gay Ice Cream Truck. [NY Times]

LIFESTYLES OF THE CULINARILY MOBILE: KIM IMA OF THE TREATS TRUCK

February 23rd, 2010

kim1

The Sunday NY Times real estate section had a feature on the West Village apartment of Kim Ima, proprietor of The Treats Truck.  The Treats Truck was a 2008 Vendy Award finalist in the dessert category.

Among the goodies are a Lazy Susan shaped like a giant lemon slice that was her grandmother’s (pictured below), vintage aprons, old-fashioned eggbeaters, plastic donuts, 11 jars of ancient Marshmallow Fluff, and of course, a collection of cookbooks.  It quite an interesting read, if you haven’t seen it yet. [NY Times]

lemon slice Lazy Susan

lemon slice Lazy Susan

“…AND YOU MAY ASK YOURSELF, HOW DID WE GET HERE?”

November 18th, 2009

Black book article

David Byrne’s oft-quoted lyric was applied to the street food craze by Black Book magazine.  According to their article, first there was Treats Truck, then Dessert Truck, then Rickshaw Dumpling Truck, then all hell breaks loose! [Black Book]