It’s a tough world out there, especially serving lunch to New Yorkers. If you don’t bring your “A” game, don’t expect to last long. You may be able to get people to try your food once, but good luck getting them to return…and most businesses rely on repeat customers to be successful.
Even though they had a cute logo, the food and service at the Jalapeño NYC truck left something to be desired. When they could no longer sustain the business, they closed and sold the truck to Tacos Morelos, who already had two food trucks.
Tacos Morelos didn’t change much on the truck, keeping the green paint job, as well as the Jalapeño NYC logo. They just added Tacos Morelos signs and menus.
That could have been a problem, with the reputation of the Jalapeño NYC truck not being so great, but they had a steady stream of customers at Wall & Pearl St, where they park this truck most weekdays for lunch.
Not being particularly hungry, we ordered two tacos instead of our usual three. Based on their recommendation, and our statement about liking spicy food, we got enchilada (spicy pork) and tinga (spicy chicken). Every taco at Tacos Morelos is $2.50.