New York Street Food

Two lovely Kelvin fans (credit: NYSF)

The Kelvin Slush Truck is back today, and to celebrate a few things, they are giving away FREE slushes to their fans.

What is there to celebrate?

How about the return of the Kelvin Slush Truck!

How about the new Smorgasburg counter at Whole Foods Market with delicious goodies from a bunch of different Smorgasburg vendors!

With apologies to the Talking Heads, “And you may ask yourself…how do I get there?”

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(credit: Cool Hunting)

The BIG announcements from our friends at Kelvin Slush keep coming!

First they show up all over Madison Square Garden…with booze in their slushes.

Now Kelvin tells us they will be in a bunch of Whole Foods stores, with the official start date of Monday. Until then, there will be soft openings at some of the stores. In fact, the Union Square Whole Foods already has the sign below out.

You can shop and slush at the same time, although without alcohol. No drunk shopping allowed at Whole Foods! Hockey games are another story.

Click through for the details of which Whole Foods stores will have them first.

(credit: Kelvin Slush)

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(credit: Kelvin Slush twitter)

Both the Kelvin Natural Slush Truck and Ice Cube are off the street for the winter, but that doesn’t mean the Kelvin folks have been hibernating.

Our friends at Kelvin Natural Slush Co have been making some BIG deals, one for the most famous arena in the world.

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(credit: NYSE Euronext)

Kelvin Natural Slush Company now has something in common with other titans of industry – they rang the Closing Bell at the NY Stock Exchange yesterday.

How did this happen? Did Kelvin just go public?

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Kelvin Slush founders Zack & Alex (credit: NYSF)

It’s not easy having a successful food truck, but if you’re smart and lucky enough to do well, the question inevitably arises about how to expand.

Some vendors open a 2nd truck, some open a new cart, some open a brick-and-mortar establishment, and some move into the wholesale side of the business. Kelvin Slush is hitting it on two different fronts.

We already told you about Kelvin’s new cart, the Ice Cube, which is located at Little Red Square on 6th Ave & Bleecker St. Late last week, Zack and Alex invited us to see a totally new aspect of their business.

ginger red pepper margaritas (credit: NYSF)

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