FOOD COURT TACO STAND DESIGNED TO LOOK LIKE A TACO TRUCK

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el coche window

If you have a taco stand in a food court, how do you get people to come in?  By imitating a food truck, of course!

El Coche, on the food court level of City National Plaza in downtown L.A., has a food truck drawn on their window.  But it gets even better when you go inside.

To order, there’s a fold-up window and lots of metal that can make it seem like you’re ordering from a taco truck.  [L.A. Downtown News]

Ahhh, L.A.  The land of illusion.  Too bad the food at El Coche isn’t up to the decor.

el coche